Elements of art Design elements are the basic units of any visual design which form its structure and convey visual messages. Graveswho attempted to gestate the fundamental principles of aesthetic order in visual design,  in his book, The Art of Color and Designdefined the elements of design as line, direction, shapesizetexturevalue, and colorconcluding that "these elements are the materials from which all designs are built. Color[ edit ] Color is the result of light reflecting back from an object to our eyes. Creating a tint or shade of color reduces the saturation.
This is sometimes referred to as visual impact. In any work of art there is a thought process for the arrangement and use of the elements of design. The artist who works with the principles of good composition will create a more interesting piece of art it will be arranged to show a pleasing rhythm and movement.
The center of interest will be strong and the viewers will not look away, instead, they will be drawn into the work. A good knowledge of composition is essential in producing good artwork.
Some artists today like to bend or ignore these rules and therefore are experimenting with different forms of expression. We think that composition is very important. The following will assist you in understanding the basics of a good composition: Elements of Design Line - is a mark on a surface that describes a shape or outline.
It can create texture and can be thick and thin. Types of line can include actual, implied, vertical, horizontal, diagonal and contour lines. The color wheel is a way of showing the chromatic scale in a circle using all the colors made with the primary triad.
Complimentary pairs can produce dull and neutral color. Black and white can be added to produce tints add whiteshades add black and tones add gray.
Texture - is about surface quality either tactile or visual. Texture can be real or implied by different uses of media. It is the degree of roughness or smoothness in objects. Shape - is a 2-dimensional line with no form or thickness.
Shapes are flat and can be grouped into two categories, geometric and organic. Form - is a 3-dimensional object having volume and thickness. It is the illusion of a 3-D effect that can be implied with the use of light and shading techniques. Form can be viewed from many angles.
Value - is the degree of light and dark in a design. It is the contrast between black and white and all the tones in between.
Value can be used with color as well as black and white. Contrast is the extreme changes between values. Space - refers to variations in the perspective, and proportions of objects, lines or shapes.
There is a variation of sizes in space of objects either real or imagined. Principles are the results of using the Elements. When you are working in a particular format size and shape of the work surface the principles are used to create interest, harmony and unity to the elements that you are using.
You can use the Principles of design to check your composition to see if it has good structure. Principles of Compositional Design The principles of design are the recipe for a good work of art.
The principles combine the elements to create an aesthetic placement of things that will produce a good design. Center of interest - is an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition.
This can be by contrast of values, more colors, and placement in the format. Balance - is a feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical or evenly balanced or asymmetrical and un-evenly balanced.
Objects, values, colors, textures, shapes, forms, etc. Harmony - brings together a composition with similar units. If your composition was using wavy lines and organic shapes you would stay with those types of lines and not put in just one geometric shape.
Notice how similar Harmony is to Unity - some sources list both terms Contrast - offers some change in value creating a visual discord in a composition.The principles of design describe the ways that artists use the elements of art in a work of art.
Balance is the distribution of the visual weight of objects, colors, texture, and space.
If the design was a scale, these elements should be balanced to make a design feel. Elements And Principles of Art 1. The Elements and Principles of Art 2. The Elements of Art The building blocks or ingredients of art. 3. LINE A mark with length and direction.
A continuous mark made on a surface by a moving point. Ansel Adams Gustave Caillebotte 4. Pablo Picasso 5. Preorders for An Illustrated Guide to the Elements and Principles of Design are now available! Orders will ship by mid-September Contact [email protected] for educator discounts (with institutional credentials) and .
Visual design elements and principles describe fundamental ideas about the practice of visual design. The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation.
The principles of design help you to carefully plan and organize the elements of art so that you will hold interest and command attention. This is sometimes referred to as visual impact. In any work of art there is a thought process for the arrangement and use of the elements of design.
The principles of design describe the ways that artists use the elements of art in a work of art. Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel.